Social media becomes battleground in fight over Thunderbird-Laureate...
Alumni, students and others opposed to the Thunderbird School of Global Management’s planned deal with for-profit Laureate Education Inc. are leveraging social media in their efforts to steer the...
View ArticlePhoenix Suns reveal social media strategies (Video)
The Phoenix Suns are the large category winner in our local Social Madness competition, so we decided to take a look a what makes the organization so successful in their social efforts. “The key since...
View ArticleEastmark focuses on engagement in social media strategy (Video)
Eastmark, a new housing development in Mesa, is the medium category winner in our local Social Madness competition, so we took a look at how its parent, DMB Associates, utilizes social media to promote...
View ArticleMajority of ad execs expect Facebook marketing dollars to grow
More than 60 percent of U.S. advertising and marketing executives expect businesses’ Facebook marketing to increase in the next 12 months, according to a new survey from the Creative Group. A full 62...
View ArticleSentinel Aerospace an example of how small companies can excel in social...
Sentinel Aerospace, the small category winner in our local Social Madness competition, understands the immense potential social media provides for small businesses in promoting themselves alongside...
View ArticleFinding the right content types is key to creating social impact
One of the first questions I receive when asked about creating a social media strategy is, “How do I know what type of content will resonate with my audience?” While most brands understand the...
View ArticleSentinel Aerospace moves on in national Social Madness competition
Chandler’s Sentinel Aerospace has advanced to the second round of the national Social Madness competition, while Phoenix’s other representatives -- the Phoenix Suns and Eastmark -- were met with quick...
View Article7 must-try sites to boost social media standing
As the owner of a public relations firm, one of my biggest jobs is to stay on top of the latest social media trends. Personally, I love discovering social networking sites and applications, and...
View ArticleLinkedIn transformed into a better lead-generation tool
LinkedIn is going through massive changes this year — most recently, the integration of CRM features to manage contacts and schedule reminders; the purchase of Slideshare and Pulse, a talent pipeline...
View ArticleNational Social Madness winners announced
The annual Social Madness competition has drawn to a close, and while no Phoenix companies took home the national prize, three socially engaged companies from across the country were named winners. In...
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